Google revamps AdWords ‘for marketing in mobile-first world’
Google’s 15 year old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.
Author: Robin Langford
Bitcoin future? Fifth of UK businesses ‘to trade in digital currencies by 2020’
A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020, according to a new report.
Soundcloud finally launches $9.99 subscription service
Music streaming firm SoundCloud is launching its long-planned subscription service, but for now the $9.99-a-month service will only be available in the US.
Global university rankings: Which is best for business?
Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data.
Top ecommerce tips: Five ways for retailers to grab a bigger slice of the digital pie
Stephen Keenan, Managing Director- EMEA Retail, Verizon looks at five key ways they can get ahead of the pack and grab a bigger slice of the digital pie.
Video traffic ‘attracts more non-human traffic than display’- comScore UK
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.
Vice Media sales chief quits after shock 17.4% traffic drop
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.
Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.
Global internet speeds up 23% in just one year
The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.