With the number of tasks, channels and platforms the average marketer has to deal with these days it’s no wonder marketers are failing. Chris Pitt, Head of Marketing at Vertical Leap explains how software and automation has made his own team work better.
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”.
Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics.
UK searches for ‘leave’ related EU searches outnumber ‘stay’ searches by a margin of nearly 5:1, according to new research.
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
Apple Watch shipments are forecast to fall more than 25% year-over-year in comparison to 2015, according to new research.
Google’s parent company Alphabet is showing off a new Japanese robot – a lower-cost, lower-power machine designed to help civilians.
Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.