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Author: Robin Langford

Broadband ads “misleading” say MPs

April 19, 2016
ASA rules Lord Sugar broke UK ad rules with tweet
ASA rules Lord Sugar broke UK ad rules with tweet

British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.

Ads advertising, broadband, government, UK

Eyeota and Kantar Media strike ad-targeting partnership

April 18, 2016

Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.

Ads advertising, agencies, analytics, local, marketing

UK ad viewability hits highest level in 18 months

April 18, 2016

UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.

Ads adspend, content, France, Germany, marketing

Microsoft’s next AI experiment: ‘CaptionBot’ identifies images

April 18, 2016

Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot.

Social images, Microsoft, Twitter

Facebook Messenger adds Dropbox sharing and Salesforce data

April 18, 2016

Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.

Social Android, apps, brands, CRM, Facebook

The new fiver: Bank of England creates website to promote plastic banknotes

April 18, 2016

Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England.

Ads, News marketing, security, UK, video

Millward Brown debuts ad copy-testing solution for B2B marketers

April 18, 2016

Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.

Ads, Content media

Former AOL and WPP executive Brian Fitzpatrick joins Smartology board

April 15, 2016

Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.

Ads advertising, AOL, content, media, technology

Facebook opens Instant Articles to all publishers

April 15, 2016

Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.

Content, Social advertising, analytics, content, Facebook, Google

New EU laws: Massive £15m fines for mishandling consumer data

April 15, 2016

The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data.

Regulation email, Facebook, global, media, Regulation
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