YouTube ads ‘getting better ROI than TV’
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
Author: Robin Langford
Five reasons why the Queen is good for UK business [INFOGRAPHIC]
As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.
Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.
Adblocking could become an “epidemic” warms eMarketer
Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.
Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
Five top tips for A/B testing and Conversion Rate Optimisation
Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.
Brexit delivery costs: Study claims leaving EU adds 30% to each import
Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study.
Facebook and Instagram launch interactive videos for brands
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.
Unilever now spends quarter of ad budget on digital
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
Right to reply: If FBI boss puts tape on his webcam, what should we do?
Recently Twitter seized on a comment by FBI director James Comey describing how he puts tape over the webcam of his personal laptop. Many seized on the privacy aspects of the comment but generally the technical aspects were overlooked. Dr David Chismon, senior research consultant of MWR InfoSecurity highlights the bigger picture when a webcam … [Read more…]