L’Oréal launches makeup emoji keyboard to connect with millennials
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.
Author: Robin Langford
Third of 16-24s use social media for product research
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
How to convert online leads into sales [INFOGRAPHIC]
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.
Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]
Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.
Top tips: Is personalised advertising the future of marketing?
From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
Viral of the week: Samsung gets VR viewers to ‘Face Their Fear’
Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below…
YouTube ad viewability reaches 93% [INFOGRAPHIC]
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.
Amazon Prime Day 2: Top product searches revealed
Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research.
New ‘hyperlocal’ ad format targets people near posters
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.