Brits ready to push red button to watch Rio 2016
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
Author: Robin Langford
25 most irritating business buzzwords [INFOGRAPHIC]
Buzzwords can help create a common language in the workplace and save time explaining concepts- but they often get overused to the point of becoming meaningless. This infographic lists some of the worst offenders to avoid.
Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
Top tips: Common mistakes businesses make when investing in new technologies – and how to avoid them
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]
Guest comment: Do you understand your data scientist?
The data scientist has become one of the most celebrated employees of the Internet era. But Duncan Keene, UK managing director of ContentSquare, explains that an evolution in their job role is sorely needed.
Top paid search advertisers: Amazon and telecoms brands spend big
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
Digital detox: 15 million Brits deliberately take a break from their devices
Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions, according to new research.
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.