There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research.
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2 and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process.
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.
Amazon has taken its restaurant delivery service international, making London the first non-US city to get the Deliveroo and Uber Eats rival.
With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the event via the latest digital and physical platforms.