Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.
Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages.
Retail and media brands that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research.
Unilever has launched a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centres on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text … [Read more…]
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.
When someone said they wanted to become a software developer, it would require years of training, practice and experience. However, today’s “Low Code” software can be carried out by almost anyone with little technical knowledge required. Kieran Saunders, senior business consultant at FileMaker, looks at the rise of citizen developers.
For online retailers, the last mile is the most critical part of the journey, where the goods make it to their final destination: the customer. Henri Seroux, SVP EMEA at Manhattan Associates, explains how retailers can transform the Point of Sale to deliver a frictionless, engaging personal shopping experience.
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
There are clear differences between countries in terms of their spending habits, security concerns and preferences when shopping online, according to new research.