Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimise their programmatic campaigns on a pre-bid basis. This follows a recent IAS study which highlighted that 80% of consumers find ad messages related to adjacent content impact their perception of the brand. “Programmatic … [Read more…]
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
High street chocolate retailer Thorntons is permanently closing its shops in Britain, putting 603 jobs at risk.
IKEA has turned its 2021 print catalogue into a podcast as a tribute to its last ever print production.
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.
Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid levels when stores reopen, according to new research.
John Lewis will permanently shut several more department stores after it fell to its first loss in its 157-year history.
Ticketmaster, British Airways and Marriott are amongst businesses in the UK there were fined for breaching GDPR regulations between March 2020 and January 2021, according to new research.
Covid-19 has accelerated an industry shift towards freelancing and independent work and highlighted some key challenges for creative production, according to new research into the creative production industry.