Top tips: Scaling through the online conversion wall
Duncan Keene, UK managing director of ContentSquare, describes how higher conversion rates are within reach.
Author: Robin Langford
TV accounts for 94% of ads viewed in UK (but less for youngsters)
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
Adobe spoofs “Hovering Art Director” in new marketing ad
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.
Google’s Latest Crackdown On Interstitial Ads – Will Publishers Have To Rethink Their Revenue Model?
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
One month on: How did the Super Bowl ads perform on social media?
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
Global video ad trends: Mobile devices drive viewership
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.
IAB UK gets first marketing boss
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.
UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.