Instagram tests direct response ads in stories
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.
Author: Robin Langford
Unilever Africa uses online gaming to select new staff
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.
Sony creates interactive “Trainspotting” guide to Edinburgh
Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.
Nearly half of businesses “will not be ready in time for the GDPR”
With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.
Virtual reality: A new technology revolution
Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]
Instagram goes local with Hashtag Stories and location tools
Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.
Brits “have already spent £2bn on Christmas 2017”
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.
Top brands for CRM: PayPal, Yamaha and Amazon lead the way
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.
Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.
Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.