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Author: Robin Langford

Conservative sentiment falls level with UKIP after second election debate

June 1, 2017

Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One last night, according to new research.

News, Social BBC, Facebook, media, technology, Twitter

Global product research trends: Social leads way in Latin America and Middle East

June 1, 2017

As social has become more and more important as a tool for online product research the boundaries between search engines and social networks have been weakening for some time. New research from Global Web Index reveals the most popular channels for product research around the world.

E-commerce, Social Europe, global, Latin America, media, Search

Trump’s “Covfefe” tweet: top 3 brand reactions

June 1, 2017

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

Ads, Content, Social, Viral brands, Twitter, UK

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

June 1, 2017

Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month.

Ads, Content, Video, Viral global, marketing, media, Twitter, UK

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

June 1, 2017

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.

Mobile, Social, Video analytics, apps, BBC, brands, content

UK mortgage giants “failing customers online”

June 1, 2017

Three of the UK’s biggest mortgage providers have hit rock bottom when it comes to online experiences, according to research from financial experience design agency Dock9.

E-commerce technology, UK

Technology trends: Effect of brexit vote on technology consumption

June 1, 2017

Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new research.

E-commerce Christmas, Europe, global, technology, UK

Company bosses rank customer experience above sales and marketing

June 1, 2017

UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research.

Ads analytics, marketing, UK

Mobile ad blocking trends: Frustration key motive

May 31, 2017

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.

Ads, Regulation advertising, Android, content, mobile internet, smartphones

Guest comment: Will it be the social media wot wins it?

May 31, 2017

Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial?

Ads, Content, Mobile, News, Social advertising, brands, demographics, digital marketing, Facebook
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