Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
Author: Robin Langford
Why mobile conversion rates are terrible: 7 user frustrations
Mobile is now the dominant device for online shopping, but conversion rates are roughly half what you typically see from desktop users. Steve Borges, co founder of Biglight looks at seven key barriers that prevent mobile browsers becoming buyers.
Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
Dune London boosts revenue with customer-created content on product pages
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]
Path to purchase: New study shows how brands can “beat Amazon at its own game”
Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.
Over 90% of celebrity social media endorsements “violate FTC regulations” [INFOGRAPHIC]
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.
US gamers switching on to virtual reality
Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.
Fashion slump: UK online clothing sales see record low growth
Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.
iPhone 10th anniversary: How a phone changed photography
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.