Keith Weed outlines “three Vs” of marketing for brand safety online
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.
Author: Robin Langford
Unilever and WPP invest $15m in digital ad creative platform
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
Edinburgh’s Hogmanay gets rebrand ready for new year celebrations
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Do video ads really have to be short? [INFOGRAPGHIC]
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Top tips: What’s next for native advertising in mobile?
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Netflix beats expectations as overseas subscribers soar
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.
Ecommerce trends: The many faces of the connected customer
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.
Two-thirds of older citizens “have never used a computer”
In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.
Snapchat lets brands create ad “in less than two minutes” from a browser
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Amazon takes on WhatsApp with “Anytime”messenger
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.