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Author: Robin Langford

Disney ditches Netflix to start own online streaming service

August 10, 2017

Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.

Content, Video advertising, Amazon, apps, content, media

White paper: IAB Europe offers guide to Programmatic Mobile

August 10, 2017

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.

Ads, Mobile advertising, content, Europe

YouTube app gets direct messaging and sharing tools

August 9, 2017

YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.

Social, Video content, Google, video, YouTube

Google and Facebook account for over a quarter of UK internet time

August 9, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

Mobile, News, Search, Social advertising, analytics, AOL, BBC, Facebook

Middle East and Africa: 27% of digital consumers are ‘mobile-only’

August 9, 2017

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.

Mobile, News brands, global, smartphones

Neymar buzz: Football transfer news is “social media gold dust”

August 9, 2017

Football is big business and last weekend saw the most expensive football transfer take place with Neymar da Silva Santos Junior making history- causing massive ripples in social media, according to new research.

Social brands, content, Facebook, media, Twitter

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

August 9, 2017

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.

Ads, Content, Mobile, Social brands, content, global, marketing, Search

YOC forms “brand safe ad environment” with Future and Appetite

August 8, 2017

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

Ads, Content, Mobile brands, content, global, media, technology

Tech firms enjoy 21% rise on AIM stock exchange this year

August 8, 2017

The average enterprise value for AIM listed tech stocks has increased 21.3% since the start of the year, according to new research.

Ads global, UK

Google Play starts downranking poor quality apps

August 8, 2017

Google Play has started down ranking poorly performing apps, making them harder to find on the app store.

Mobile, Regulation, Search Android, apps, Google, Search
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