Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
This week, Facebook launched its television platform ‘Facebook Watch’ to encourage its 2bn monthly active users to see the platform as a destination for watching longer videos. Steve Miller-Jones, Senior Director of Product Management at Limelight Networks, explains why the trend towards watching video online shows no signs of stopping – consumers have taken control … [Read more…]
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.
Almost half of firms (48%) are putting off investing in technology for their sales teams because of concerns over cost, according to new research.
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
When it comes to customer experience, marketers can never underestimate just how much convenience has been a factor in most major influential changes in changing consumer’s tastes over the past few decades. Jon Roughley, Head of Strategy at Experian explains why convenience is king.
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.