Instagram adds polling stickers to Stories
Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker.
Author: Robin Langford
Sprinklr updates customer experience management platform
Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.
EU forces Amazon to pay back €250m in “illegal” back taxes
The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg.
US election: Facebook reveals 10m viewers saw Russian political ads
Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.
Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
UK identity poll: brands need to think local post Brexit vote
The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
Toys ‘R’ Us woos back shoppers with augmented reality in-store game
Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.
How travel brands can win trust [INFOGRAPHIC]
Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.