How much do you value personal data? Kaspersky puts customers to test
Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.
Author: Robin Langford
Critical business ‘App Gap’: 40% confess to releasing apps without testing
The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.
Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Mobile to make up more than half of all digital ad spend in Nordics
In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.
Top online retail tips: heads in the ecommerce cloud
Just how great is the need for speed when building an online business, and how can technology help or hinder the process? Terry Hunter UK MD at with Astound Commerce, looks at the benefits of a fully utilised cloud platform for online retailers.
Top tips: 4 ways to keep your customers at the heart of social media
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service.
End of an era: AOL shuts down Instant Messenger AIM after 20 years
AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.
Cashless technology: Canada leads cashless economy
Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.
Retail drives digital ad spend in Germany
The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.
41% of marketers ‘intimidated by mobile programmatic’
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.