Walmart pushes same day pick up with Halloween costume ad
Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.
Author: Robin Langford
Brands ‘failing to use customer data for personalised experiences’
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.
Asda partners Shazam for lip-sync Halloween face filter
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
‘Generation Alpha’ will change how brands communicate
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween
Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.
Facebook buys ‘positive social app’ tbh just 2 months after its launch
Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Adobe teams up with 15 ad tech firms to make all fees transparent
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
Snapchat still beats Instagram among US teens
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.