Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

This year, Walmart is sparing customers from that hassle of Halloween costume shopping by making the majority of its in-store costumes available through same-day Pickup.

Customers can purchase the item online and then pick it up in the store the very same day.

The commercial shows how, assisted by their parents, children excitedly browse the Walmart website and app for Halloween costumes. After making their final decisions and purchasing the costumes online, they head to the nearest Walmart to pick them up.

The ad features the song “Who Are You?” by the Who.

The way customers shop has changed – they expect a connected experience and depend on us to deliver it. Walmart is uniquely positioned to serve customers anytime, anywhere for all their Halloween needs however they wish to shop in this new omnichannel environment.