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Author: Robin Langford

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

October 23, 2017

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

Ads, Content brands, infographic, local, marketing, Travel

Banner ad viewability hits 18-month high

October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

Ads adspend, Italy, media, UK

Google AI now teaching itself: Getting closer to ‘The Singularity’

October 20, 2017

Google’s AI can create better machine-learning code than the researchers who made it, according to the company.

News, Search Google

Pinterest platform opens up to search advertising

October 20, 2017

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

Search, Social advertising, media, Search

Measurement still the greatest challenge for cross-platform TV and video advertising

October 20, 2017

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.

Ads, Video advertising, agencies, brands, media, technology

Social media ad spend trends: Snapchat and Instagram lead global growth

October 19, 2017

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

Ads, Social brands, content, ecommerce, Facebook, global

IAB UK launches “Gold Standard” to clean up online advertising

October 19, 2017

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

Regulation advertising, agencies, brands, Facebook, Google

Most effective social media strategies for each platform [INFOGRAPHIC]

October 19, 2017

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

Social brands, infographic, media

Click and Collect helps drive extra in-store sales- report

October 19, 2017
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

E-commerce, Mobile Christmas, email, Entertainment, Europe, France

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

October 18, 2017

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

Ads, Video, Viral content, marketing, UK, video
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