Black Friday to take over 40% of Christmas spend this year
More than half of all gifts purchased this year for Christmas will be technology related, according to new research.
Author: Robin Langford
72% of tech startups change their market within 3 years
Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an “Agile Focus” for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.
71% of marketers see GDPR as a “creative opportunity”
Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.
Big brands overhauling digital strategy amid brand safety fears
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
Boston Dynamics’ Atlas robot does backflips
Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.
Health search trends: Online health sites succeed with long-form content
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
Marketing in 2018: A year of reckoning?
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Brits want AI to help choose their holidays
The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.
Dulux debuts online colour picker with Houzz
Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.
Things bricks-and-mortar stores can learn from mobile-first apps
Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.