Morrisons expands same day Amazon delivery deal
Morrisons has signed up to a new multi-year agreement with online giant Amazon in a bid to push further into the wholesale market.
Author: Robin Langford
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Global Halloween trends: Pop culture (and local culture) drives purchases
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.
Shoppers ‘avoid retailers that don’t offer returns’
More than half (53%) of shoppers are avoiding retailers that don’t offer free returns and more than a third (34%) of shoppers avoid shopping with retailers with no clear returns or exchange policy.
Two-thirds of organisations have no dedicated data function
With 69% of organisations lacking internal data science expertise, data analytics specialist MHR Analytics has compiled the five best solutions to help organisations start to optimise their business intelligence and move on from manual spreadsheets.
Beeswax expands ‘Bidder as service’ ad platform with new EMEA team
Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.
UK PM’s plans ‘to collect data on gov.uk users’ sparks investigation
The UK Prime Minister has reportedly asked civil servants to collect “targeted and personalised” data on users of the government website, sparking an investigation from the UK communications watchdog.
Uber rival Kapten offers free ride when reunited with driver
Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.
Menkind snaps up online gift retailer Qwerkity
UK gifts and gadgets retailer Menkind has announced today it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.