Airbnb bans ‘party houses’ after Halloween shootings
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Author: Robin Langford
App marketers ‘losing customers’ with poor path to purchase measurements
Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.
Rugby World Cup 2019: Who was the real winner?
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
UK brands soar in popularity among international holiday shoppers
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.
Unilever vows no more ads on Pornhub after Dollar Shave Club controversy
Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men’s grooming range Dollar Shave Club ran a campaign on the website Pornhub.
Google buys Fitbit for $2.1bn (but vows not to use health data for ads)
Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.
Apple TV goes live: Can it take on Netflix?
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Weetabix hires e.fundamentals to boost ecommerce analytics
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery
InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Uber for freelancers: Fiverr launches store for PR experts
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.