Author: Robin Langford
Slow loading webpages lose customers in just 10 seconds
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.
Location ad trends: Just 14% of proximity adverts use high-quality signals
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
ALL CAPS: Facebook rebrands logo for WhatsApp and Instagram (to avoid confusion)
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
Microsoft four-day work week ‘boosts productivity 40%’
Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.
Brexit bots: UK Govt refuses to release Russian interference report before election
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen launches influencer campaign measurement tool
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.