As concern over the environment grows, there has been a marked shift in public behaviour, as people from being consumers to becoming ethical brand citizens. Davina O’Donghue, Senior Research Director at RDSi looks at how brands can best respond to meet these developing needs.
Politics, technology and gaming were the most popular trends on the online community Reddit this year, with Microsoft co-founder Bill Gates’ Reddit AMA (ask me anything) post the most upvoted in 2019.
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
Online retail sales rebounded in October, but still recorded the lowest ever growth for that month, according to new research.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.