Taboola partners with Integral Ad Science to ensure brand safety
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
Author: Robin Langford
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.
The jobs most at risk from automation
Waiters, stock assistants and executive sales are the jobs most at risk from automation, while Dentists, doctors, teachers are safest, according to new research.
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
Politics over price: 84% of consumers consider company ethics and values before making a purchase
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
Salaries set to increase for the first time in two years – by just 3%
Professional salaries in the UK are expected to increase by at least 3% in 2020 – following two years of pay freezes.
Trustpilot reveals how every company invites and receives reviews
Trustpilot has launched ‘Transparent Inviting’ – a platform that provides consumers with more insight into how companies receive, invite and respond to reviews.
Rise of the ‘re-resolution’ offers brands a second shot with sustainable shoppers
Sunday marks the start of ‘re-resolution week’, offering brands a fresh opportunity to tap into the lucrative ‘new year, new me’ mindset as Brits put their New Year’s Resolutions into action three weeks after they have been set.
Top 5 consumer media trends: Brits wants greater control on everyday technology issues
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.