Two thirds of online ad campaigns ‘lack personalised experiences’
Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.
Author: Robin Langford
Mumsnet increases personalisation for 10 million monthly users with Kameleoon
Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.
The race for Quantum Computing supremacy
Quantum computers are set to help us solve humanity’s most complex challenges – challenges that our existing computers can’t even scratch the surface of. With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. But which companies are leading the way in quantum computing?
Global IT trends for 2020: Self teaching and AI boosting staff skills
French start-up CodinGame officially published its annual report on the profession of developer after questioning over 20, 000 coding staff in 120 countries. For the third year running, the company profiled their developer community asking interviewees about their daily workload, their habits and other aspects of their profession. Discover the results of this large-scale study that analyses the profession of developer.
Bitcoin ‘to increase 98% in value by end of year’
Bitcoin could nearly double in price by year’s end, according to a panel of fintech leaders convened by financial comparison website Finder.
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Meghan Markle, Love Island, and Extinction Rebellion: The most talked about news topics in 2019
As we enter 2020 and the start of a new decade, Taboola has taken a moment to reflect on the most read-about topics of 2019. Across the world, people clicked on and consumed a number of different entertainment, general news, and sports stories – but, in the UK, there were a few key standout topics that garnered a great deal of attention
‘Netflix for food’: Spoon Guru unveils smart food recommendation platform
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
Lastminute debuts ‘Holiopathy’ ad campaign for January blues
lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
Instagram ditches IGTV video button due to ‘lack of use’
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.