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Author: Robin Langford

Veridium launches facial recognition technology vFace

February 5, 2020
Veridium launches facial recognition technology vFace
Veridium launches facial recognition technology vFace

Veridium has launched its own facial recognition and behavioural biometric technology for mobile phones – replacing expensive hardware with a frictionless app.

Ads Android, apps, security, technology

Emerging technology now ‘integral part of how fans consume sports’

February 5, 2020
Emerging technology now ‘integral part of how fans consume sports’
Emerging technology now ‘integral part of how fans consume sports’

While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.

Ads, Marketing through gaming, Mobile, Video analytics, Australia, France, Germany, global

Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’

February 5, 2020

Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.

Ads, E-commerce brands, ecommerce, Europe, retail, technology

Top tips: How to negotiate a raise as a developer

February 4, 2020
Top tips: How to negotiate a raise as a developer
Top tips: How to negotiate a raise as a developer

As we commence 2020, people are still working on their new year’s resolutions. And often one of them is a promotion or a raise. Ram Kezel from Hostinger offers six tips on how to negotiate for a raise as a web developer.

Ads content, Facebook

AI reveals emotional impact of all 50 Super Bowl ads

February 4, 2020
AI reveals emotional impact of all 50 Super Bowl ads
AI reveals emotional impact of all 50 Super Bowl ads

Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.

Ads, Video, Viral advertising, agencies, Amazon, brands, content

Google reveals YouTube revenues for first time (as traditional ads start to slow)

February 4, 2020

Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.

Ads, Search, Social, Video, Viral advertising, Amazon, Google, Search, YouTube

Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

February 4, 2020
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.

Ads Europe, global, government, Latin America, marketing

Valentine’s gift promises ‘one day training courses’ for gaming partners

February 4, 2020

Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.

Ads games, video

80% of marketers want to pick their own CMS (but IT still has the final say)

February 4, 2020
80% of marketers want to pick their own CMS (but IT still has the final say)
80% of marketers want to pick their own CMS (but IT still has the final say)

The majority of marketers (80%) want to pick their own CMS, but new research from reveals IT still has the final say when it comes to marketing tech.

Ads content, security, technology, UK

Webtrekk becomes Mapp to boost digital marketing platform

February 4, 2020
Webtrekk becomes Mapp to boost digital marketing platform
Webtrekk becomes Mapp to boost digital marketing platform

Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.

Ads analytics, digital marketing, global, marketing
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