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Author: Robin Langford

Ex Ikea VP launches next gen AR start-up London Dynamics

February 28, 2020
Ex Ikea VP launches next gen AR start-up London Dynamics
Ex Ikea VP launches next gen AR start-up London Dynamics

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.

E-commerce, Mobile brands, demographics, ecommerce, global, marketing

38% of small firms ‘believe the GDPR doesn’t apply to them’

February 28, 2020
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Nearly 2 in 5 (38%) of small to medium-sized businesses (SMBs) believe that the GDPR does not apply to customer data they may come into contact with.

E-commerce, Regulation marketing, Privacy

Customer experience trends: Brands failing to meet growing expectations

February 28, 2020
Customer experience trends: Brands failing to meet growing expectations
Customer experience trends: Brands failing to meet growing expectations

While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.

E-commerce analytics, brands, Europe, global, marketing

Online reviews: 42% think brand censorship ‘endangers free speech’

February 28, 2020
Online reviews: 42% think brand censorship ‘endangers free speech’
Online reviews: 42% think brand censorship ‘endangers free speech’

There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.

Ads, E-commerce brands, ecommerce, France, global, UK

TikTok ‘to reach 10 million users in the UK by next year’

February 27, 2020
TikTok postpones plans for global base in the UK
TikTok postpones plans for global base in the UK

Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.

Social agencies, apps, brands, China, Facebook

Brands focused on customer experience ‘3 times more likely to exceed business goals’

February 27, 2020
Brands focused on customer experience ‘3 times more likely to exceed business goals’
Brands focused on customer experience ‘3 times more likely to exceed business goals’

Focusing on customer experience directly leads to higher business growth, according to new research.

Ads advertising, brands, digital trends, ecommerce, Europe

Huawei partners News UK for app news service

February 27, 2020
Huawei partners News UK for app news service
Huawei partners News UK for app news service

News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.

Content apps, content, Entertainment, newspapers, technology

The Trade Desk video ad campaign promotes open internet

February 27, 2020
The Trade Desk video ad campaign promotes open internet
The Trade Desk video ad campaign promotes open internet

The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]

Ads, Viral and buyrals, VR advertising, content, global, marketing, media

Consumer frustrations with travel marketing: Gen Z want more tailored offers

February 27, 2020
Consumer frustrations with travel marketing: Gen Z want more tailored offers
Consumer frustrations with travel marketing: Gen Z want more tailored offers

A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.

Ads, E-commerce brands, email, marketing, technology, Travel

Publicis Sapient forms new AI lab

February 27, 2020
Publicis Sapient forms new AI lab
Publicis Sapient forms new AI lab

Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).

Ads analytics, Europe, technology
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