Auto Trader launches ‘Eau De Car’ campaign
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
Author: Robin Langford
Criteo boosts traffic generation for clients with new tool
Ad tech firm Criteo has launched a marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.
UK gift card industry now worth almost £7 billion
The UK gift card market has grown by almost £1 billion since its previous valuation, according to the latest industry research from the Gift Card & Voucher Association (GCVA), in partnership with GlobalData.
Coronavirus: How is the world searching?
With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.
Inskin expands global footprint with new Amsterdam presence
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
John West promotes healthy lifestyles with campaign to ‘Get Yourself Shipshape’
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
Digital payments: majority have security concerns despite using them monthly
Digital payment methods such as Venmo and PayPal continue to gain popularity among consumers. More than three-quarters of digital payment users (79%) report using these platforms at least once a month despite security concerns.
Future of Retail: Barriers that prevent shoppers from saving the planet
Global media agency Mindshare has found just 4.8% of UK consumers prioritise buying organic and environmentally friendly products even though the majority care passionately about the future of our planet. A clear contradiction and gap often exists between people’s values and their behaviour.
Ikea sells on Alibaba for first time
Ikea has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, as the furniture retail giant looks to expand in Asia online.
Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.