The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.
Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.
With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.