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Author: Robin Langford

Bark expands service marketplace to Australia, New Zealand and Singapore

March 27, 2020
Bark expands service marketplace to Australia, New Zealand and Singapore
Bark expands service marketplace to Australia, New Zealand and Singapore

Online services marketplace Bark is launching into three new global markets: Australia, New Zealand and Singapore, further expanding its global presence to eight markets.

E-commerce Australia, ecommerce

Retailer The Hut Group partners Laybuy for payments program

March 27, 2020
Retailer The Hut Group partners Laybuy for payments program
Retailer The Hut Group partners Laybuy for payments program

Online retailer The Hut Group and technology company, and Laybuy have announced a partnership to offer THG customers access to Laybuy’s flexible payment platform which spreads the cost of purchases over six weekly payments, completely interest-free.

E-commerce

Virtual private networks increase by 48% amid Covid-19 crisis

March 27, 2020
Virtual private networks increase by 48% amid Covid-19 crisis
Virtual private networks increase by 48% amid Covid-19 crisis

As the coronavirus crisis has intensified, most businesses have commendably followed government advice to enable their employees to work from home. NordVPN Teams has discovered this mass shift in work location has caused a huge surge in the use of business virtual private networks (VPN).

Regulation technology

Facebook traffic surges during lockdown (but ad business takes a hit)

March 26, 2020
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook traffic surges during lockdown (but ad business takes a hit)

Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.

Ads, Social digital marketing, Facebook, social media

Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’

March 25, 2020
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’

The findings from GlobalWebIndex also reveals that just 5% of consumers across the globe thought the Olympics should go ahead in the current situation anyway. Nonetheless research finds the prospect of live-streamed sports events and music concerts is growing rapidly – over 4 in 10 are interested in watching them. Unsurprisingly, fans of each entertainment … [Read more…]

Content, Video social media, video

Pinterest takes on Twitter with ‘Today’ tab

March 25, 2020
Pinterest takes on Twitter with ‘Today’ tab
Pinterest takes on Twitter with ‘Today’ tab

Pinterest has fast-tracked the launch of it’s Today tab, a new source of daily inspiration with curated topics and trending Pins and help fight against misinformation.

Social

Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

March 24, 2020
UK's grocery sales growth slows as lockdown eases (but online soars)
UK's grocery sales growth slows as lockdown eases (but online soars)

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

Ads

Disney+ goes live across Europe as online viewing figures surge amid lockdown

March 24, 2020
Disney+ goes live across Europe as online viewing figures surge amid lockdown
Disney+ goes live across Europe as online viewing figures surge amid lockdown

Disney has gone live in the UK and western European as streaming and TV viewing surges with coronavirus keeping millions of people at home.

Video

Right to reply: What does the rise of Netflix and Disney+ mean for ad funded video content?

March 24, 2020
Right to reply: What does the rise of Netflix and Disney+ mean for ad funded video content?
Right to reply: What does the rise of Netflix and Disney+ mean for ad funded video content?

With the Disney+ launch in the UK, the streaming war is getting more and more intense. What would that mean for established TV platforms? Ian Stevens, Head of Media at Wavemaker takes a look at the opportunities for advertisers.

Ads, Content, Video, Viral advertising, Netflix, paid content, video

Rise of e-learning: 800k tune in to virtual PE session for school kids

March 23, 2020
Rise of e-learning: 800k tune in to virtual PE session for school kids
Rise of e-learning: 800k tune in to virtual PE session for school kids

A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.

Video, Viral Facebook, media, Twitter, UK, YouTube
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