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Author: Robin Langford

COVID-19 ‘lays bare the disadvantages of the digital divide’

May 6, 2020
COVID-19 ‘lays bare the disadvantages of the digital divide’
COVID-19 ‘lays bare the disadvantages of the digital divide’

The public and private sectors must act now to enable access to critical services, tackle social exclusion, and enable career mobility for the offline population There is an urgent need to tackle the sharp digital divide between the world’s online and offline populations, according to the latest research from the Capgemini Research Institute, and intensified … [Read more…]

Ads demographics, digital trends

Webinar report: How to maintain business momentum in a pandemic

May 6, 2020
Webinar report: How to maintain business momentum in a pandemic
Webinar report: How to maintain business momentum in a pandemic

In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.

Ads digital marketing

Working from home: 20 tips from BBC dragons and UK brands

May 6, 2020
Working from home: 20 tips from BBC dragons and UK brands
Working from home: 20 tips from BBC dragons and UK brands

Millions of previously office-bound professionals are now working from their own homes to prevent to spread of the COvid-19 virus. Career experts StandOut CV have picked the brains of some of the UK’s most inspiring entrepreneurs, former BBC Dragons and biggest brands, as well as veteran remote workers from established remote businesses, for their tips … [Read more…]

Ads digital skills

Pinterest slips as user growth disappoints

May 6, 2020
Pinterest reports strong revenue growth
Pinterest reports strong revenue growth

Pinterest saw its shares fall as much as 19% ion Tuesday after the company reported disappointing user growth its first quarter results.

Social pinterest, social media

‘More human’: Facebook creates chatbot from 1.5bn Reddit posts

May 5, 2020
‘More human’: Facebook creates chatbot from 1.5bn Reddit posts
‘More human’: Facebook creates chatbot from 1.5bn Reddit posts

Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.

Social social media, technology

Reality of drone delivery unveiled: Myths, mistakes and the way forward

May 5, 2020
Reality of drone delivery unveiled: Myths, mistakes and the way forward
Reality of drone delivery unveiled: Myths, mistakes and the way forward

Following the release of the Drone Delivery Group White Paper accelerate the growth of the drone industry in the UK just two weeks ago, Robert Garbett, Chairman of the Drone Delivery Group, and Chairman of the British Standards Institution Drone Committee, dispels some of the myths around drones, warn against mistakes, and reveal the best … [Read more…]

E-commerce ecommerce, technology

Global media trends: Ad price deflation hits all channels (except digital)

May 4, 2020

The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.

Ads advertising, digital marketing

Amazon sales boom but increased supply costs weigh down growth

May 1, 2020
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)

Amazon sales grew faster than expected as more people shopped online amid COVID-19, but it missed on earnings as COVID-19-related costs across the supply chain increased.

Ads, E-commerce Amazon, ecommerce

NHS contact tracing app ‘can be a success if linked to testing’ – study

May 1, 2020
NHS contact tracing app ‘can be a success if linked to testing’ - study
NHS contact tracing app ‘can be a success if linked to testing’ - study

It is possible to implement a privacy-respecting contact tracing app that can achieve widespread adoption in the UK, but only if the NHS, rather than the government, run it, researchers at Cass Business School have found.

Mobile demographics, mobile internet

Top 10 ads during lockdown: Gordon Ramsay ITV ad ‘most emotionally engaging’ (so far)

May 1, 2020
Top 10 ads during lockdown: Gordon Ramsay ITV ad ‘most emotionally engaging (so far)
Top 10 ads during lockdown: Gordon Ramsay ITV ad ‘most emotionally engaging (so far)

ITV’s “Apart. But Never Alone” advert is the most moving coronavirus campaign in the UK (so far), ahead of NHS’s “Stay At Home” and Jack Daniels’ ”With Love, Jack”, according to new research.

Ads, Content content
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