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Author: Robin Langford

Decathlon UK launches World Premiere of Tennis Esports at flagship store

June 29, 2021
Decathlon UK launches World Premiere of Tennis Esports at flagship store
Decathlon UK launches World Premiere of Tennis Esports at flagship store

With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.

E-commerce

TikTok launches football content on platform during EURO 2020

June 29, 2021
TikTok launches football content on platform during EURO 2020
TikTok launches football content on platform during EURO 2020

With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.

Social, Social media sport

Tech savviness soars following pandemic (but personal touch still key to customer experience)

June 29, 2021
Tech savviness soars following pandemic (but personal touch still key to customer experience)
Tech savviness soars following pandemic (but personal touch still key to customer experience)

Over half of UK consumers will interact with brands more through digital channels post-pandemic, according to new research.

E-commerce

Consumer spending habits post-Covid: Switch to digital wallets

June 29, 2021
Consumer spending habits post-Covid: Switch to digital wallets
Consumer spending habits post-Covid: Switch to digital wallets

The use of digital wallets rose in popularity during the pandemic with a global increase of 24.5% online and 88.7% for in-store purchases since March 2020, according to new research.

E-commerce

Cannes Lions goes online only: Entries down despite 2-year gap

June 22, 2021
Cannes Lions 2021 report: online-only event rewards brands with purpose
Cannes Lions 2021 report: online-only event rewards brands with purpose

Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.

Ads, Content advertising, content

38% of Brits worried about their financial security with over a third less well off

June 22, 2021
38% of Brits worried about their financial security with over a third less well off
38% of Brits worried about their financial security with over a third less well off

People in the UK are more than twice as likely to be financially worse off since the pandemic than better off, with many looking to more carefully budget in the future, according to new research.

E-commerce ecommerce

Apple’s crucial privacy changes: 3 tips for strengthening brands with first-party data

June 22, 2021
Apple’s crucial privacy changes: 3 tips for strengthening brands with first-party data
Apple’s crucial privacy changes: 3 tips for strengthening brands with first-party data

Mike Herrick, SVP Technology at Airship, shares his tips on how marketers can best adapt to Apple IDFA changes and more generally to the evolution of data privacy.

Ads advertising

Instagram monetises TikTok-style Reels with ads

June 22, 2021
Instagram monetises TikTok-style Reels with ads
Instagram monetises TikTok-style Reels with ads

Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.

Ads, Social instagram, social media

The Sipsmith Swan returns as official gin partner of Wimbeledon

June 22, 2021
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.

Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.

Content FMCG, sport

Sanex launches ‘double-pronged campaign’ for new BiomeProtect range

June 22, 2021
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.

Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.

Content, FMCG digital marketing content
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