Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
This week has seen retail expert Mary Portas has set out her vision for Britain’s high streets, detailing 28 recommendations to improve the UK’s town centres and update the retail business model to bring it into the 21st century. In response, Anton Gething, Co-founder & Product Director at nToklo, argues that for the high street … [Read more…]
Global consumer spend on online video has exploded in 2011, reaching $3.5bn in total for the year, according to new research.
Tag management firm TagMan and call tracking specialist AdInsight have announced a partnership to connect the dots between customers’ complete online journeys and their phone calls to a business.
Fashion retailer AllSaints has appointed leading network, Affiliate Window for all performance marketing activity.
US shoppers are flocking online this holiday season, spending nearly $25 billion so far, up 15% on the same period last year.
Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.
Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Smartphones now account for two-fifths of all mobiles in Canada, with Blackberry is the most device, according to new research.