Facebook and Google deny role in PRISM web-spying programme
Facebook, Google and Yahoo have all issued denials that they have been providing the US National Security Agency with user data, amid a growing global privacy scandal.
Author: Kevin
WPP offers real-time brand insights on Twitter
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network.
Samsung shares dip after profit fears
Shares in Samsung Electronics have fallen sharply amid fears the world’s biggest smartphone maker has seen a drop in demand for its flagship Galaxy S4 device.
Rise of connected TVs: American Airlines sees strong results for interactive TV campaign
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report.
Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]
Coca-Cola tests home delivery service in India
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.
Right to reply: 35 places NOT to use Google Glass
Google Glass has already attracted plenty of controversy before it’s even gone on sale to the general public. Robert Hansen, Technical Evangelist at WhiteHat Security, provides a handy (and tongue–in-cheek) guide to Google’s augmented reality specs… and where you should most definitely not try and attempt to wear them.
Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic]
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.
Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
YouTube mobile ad sales triple- accounts for 10% of Google revenues (video)
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.