Apple debuts ad-funded music streaming- new channel for marketers
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.
Author: Kevin
Google wins bidding war to by map app Waze?
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports.
Unilever ramps up crowd-sourcing with eYeka partnership
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.
Video viral of the week: giffgaff shows caring side of zombies
Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)…
AOP awards winners: Reed and Shortlist get biggest haul
The winners of the 2013 Association of Online Publishers (AOP) Awards were unveiled last week in a ceremony held at the Camden Roundhouse.
Panasonic first brand to use IPC Amplify format
Panasonic UK has collaborated with IPC Media, who has created an online campaign to promote the new Smart Viera TV range and Lumix TZ40 camera. Panasonic is the first advertiser to use the new Amplify product, launched in April.
Half global population ‘will be web connected by 2017’ (video)
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.
Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.
Peroni online content hub promotes Italian heritage
SABMiller has launched a UK online hub promoting the Italian heritage of its Peroni Nastro Azzurro brand.
Colgate ‘Invisible Nasties’ Facebook fans get coupon for 360° toothbrush range
Colgate has engaged Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, to manage coupon distribution on Facebook for their ‘Invisible Nasties’ campaign.