With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network.
Apple has bought indoor-mapping specialist Wifislam as it looks to expand its maps product to compete with Google.
The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs.
Google is developing its own smart watch to rival Samsung and Apple in the growing wearable technology market, according to news reports.
Domian watchdog ICANN has launched Trademark Clearinghouse (TMCH), a new service for brands to protect their trademarks against potential infringement, ahead of the entry of multiple generic Top-Level Domains (gTLDs) into the Internet later this year.
UK holiday searches in February totalled 1.2 million, down significantly on November’s 2.9 million, according to new research.
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor.
Just 4% of UK budget-related posts on Twitter were in support of Chancellor George Osborne, and 56% of tweets were personal insults, according to new data.
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates.