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Author: Kevin

Augemented reality app lets users try on ‘virtual jewellery’

October 18, 2010

Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.

Uncategorized brands, global, marketing, media, retail

Public sector-only travel site launches

October 18, 2010

A new travel portal, borne out of a two-year university consultancy project, has launched exclusively for organisations and employees within the public sector in the UK and Ireland.

Uncategorized global, government, local, Travel, UK

Two in three publishers planning a iPad app- survey

October 18, 2010

Many UK publishers are planning to launch on a mobile platform, with the iPad, iPhone and Android being thetop three platforms top three platform picks, according to new research.

Uncategorized Android, content, email, iPad, media

Research round-up: 15th October 2010

October 15, 2010

This weeks top digital trends: Display ads still top priority | Customer expectations online | Mobile Broadband | Online CRM | North American Apps | Online air travel check-in | Cloud Computing | Voice operated apps | Top 100 British icons

Uncategorized advertising, analytics, Android, AOL, Apple

News Round-up: 15th October 2010

October 15, 2010

This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]

Uncategorized advertising, agencies, AOL, apps, brands

Yahoo takeover bid rumours: AOL and News Corp named as suitors

October 15, 2010

Yahoo’s shares rose 11% yesterday on the back on speculation that the struggling online media giant is the object of a takeover attempt, with both AOL and News Corporation in the running as possible bidders.

Uncategorized AOL, China, content, games, Japan

Right to reply: Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with bated breath

October 15, 2010

Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]

Search, Uncategorized advertising, Google, marketing, technology

Right to reply: Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with bated breath

October 15, 2010

Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]

Search, Uncategorized advertising, Google, marketing, technology

Right to reply: News of the World paywall- a sign of things to come?

October 15, 2010

The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.

Uncategorized advertising, content, media, newspapers, UK

Smartphone video calls ‘will fail to reach mass market’- report

October 15, 2010

The number of smartphone users is forecast to reach 29 million by 2015 globally, but the percentage of smartphone users adopting video calling will remain below 10% by 2015 in all markets, according to a new study.

Uncategorized Android, global, Samsung, smartphones, technology
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