Ask ditches search for community answers
Ask.com is cutting 130 engineering jobs and outsourcing its search technology, as the internet icon finally concedes that it cannot compete with Google and Bing in the search market.
Author: Kevin
Guest comment: Online engagement key to cutting public sector budgets
Following the spending review and the government’s current goal to close 75% of their websites, Tony Heywood, CEO at YoodooMedia looks at where the government have been going wrong in terms of their web offerings and how they can improve their online communication in the future.
Right to reply: Google’s preview system- The Marketer’s Friend and Foe
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Assassin’s Creed gets augmented reality campaign
Mens magazing Nuts is hosting an Augmented Reality campaign through a partnership with Ubisoft to mark the launch of Assassin’s Creed Brotherhood console game.
Hiscox first UK advertiser on location-based media ad platform JiWire
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.
One in ten men use web ‘mostly for porn’
Nearly one in 10 men use the web for porn more than anything else, with 41% of those peeking at X-rated content while their partner is in the next room, according to new research.
Faster broadband fuelling UK online video boom
Faster broadband internet access has helped to fuel a massive rise in Uk online video viewing, according to new research.
Gumtree hires AudienceScience for targeted classified ad drive
Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.
Google integrates contextual AdSense ads into AdMob
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
iPlayer going global: BBC plans to charge overseas viewers
The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee.