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Author: Kevin

Google gets tough on search spam with Penguin 2.0 update (video)

May 24, 2013

Google has made a major update to its Penguin search algorithm this week, as the internet giant looks to improve its search results by eliminating web spam.

Search, Uncategorized, Video Google

Interview with a hacker (Part 1): A day in the life of a blackhat

May 24, 2013

Hackers- whether cyber-criminals, online vigilantes, political activists or even government agents- have become the bogeymen of the digital age, with high profile cases of cyber-breaches hitting the headlines on a weekly basis. But just who are these seemingly ‘anonymous’ people? And what motivates them to delve into these murky digital waters? In part one of … [Read more…]

Uncategorized Amazon, content, eBay, email, Facebook

Google tests DIY real time bidding platform ‘Open Bidder’

May 24, 2013

Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services.

Uncategorized Google, technology

Yahoo buys gaming platform PlayerScale

May 24, 2013

Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business.

Uncategorized content, technology, Yahoo

Microsoft boasts of 'Do Not Track' defaults in latest IE ad

May 24, 2013

Microsoft is running an ad campaign touting its controversial “Do Not Track” function in its latest versions of Internet Explorer, in a move that is firmly aimed at Google.

Uncategorized advertising, Apple, Google, Microsoft, Privacy

Consumers 'now spending more on Apple iPhone games than handheld console games'

May 24, 2013

iOS games for iPhones and iPads generated more revenue than handheld console games on devices such as the Nintendo DS, according to new research.

Uncategorized Apple, games, global, Google

Twitter adds two-factor security after hack attack

May 24, 2013

Twitter is beefing up security logins for users after recent high-profile hacking attacks.

Uncategorized, Video email, government, security, Twitter

Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

May 23, 2013

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

Video, Viral marketing, media, video, viral marketing

47% of Brits ‘would accept ads in exchange for reduced mobile bills’

May 23, 2013

Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research.

Uncategorized advertising, analytics, apps, demographics, marketing

Online staffing trends: 'Biggest shift in work since industrial revolution'

May 23, 2013

Worth a staggering $1 billion, the online working industry “the biggest shift in work since the industrial revolution”, according to a new report looking into worldwide online staffing trends.

Uncategorized Australia, local, marketing, technology, UK
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