Umpf PR woos new clients with £1,000 Foursquare discount
PR and social media agency Umpf has created a new campaign offering what it claims to be ‘the UK’s most lucrative Foursquare check-in’ to mark its office move.
Author: Kevin
Mystery brand ‘The Foundation’ to launch with crowd-sourcing campaign
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.
1.4 billion people to access both fixed and mobile broadband by 2015
By 2015, 1.4 billion people globally will access both fixed-line and mobile broadband as usage grows rapidly and services converge, according to Ovum.
AOL continues content push with Heidi Klum deal
AOL has struck a deal with supermodel Heidi Klum and her Project Runway production company to create a new women’s lifestyle website.
Orange takes on YouTube? Telco buys 49% stake in Dailymotion
French telecommunications provider Orange is in talks with video hosting site Dailymotion to buy a 49% interest for EU58.8m (£50.8m).
6 in 10 banking searches are for loans and mortgages
61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from search marketing firm Greenlight.
TradeDoubler debuts first ‘affiliate app community’ with Tesco
Performance marketing company TradeDoubler has launched its Affiliate Revenue Share Community (ARC), with Tesco the first firm to sign up to the scheme.
Top tips: Six email marketing trends for 2011
What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.
Amazon UK gets product search tool for Twitter
A new service called @sggst (pronounced ‘suggest’) that enables Twitter users to find products on Amazon has launched its beta service in the UK.
Proxama buys Hypertag to boost Bluetooth and Wi-Fi marketing
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.