‘Google bashing’ has become a popular pastime in online marketing, as the internet giant plays an increasingly dominant role across all channels. Marketers however, have overwhelmingly voted with their wallets and are sending a completely different message. Anthony Risicato of Tremor Video explores why…
A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
Ad-supported on-demand music service We7 has transformed into a personalised radio station, as the UK-based free music pioneer struggles to keep pace with rival Spotify.
Online advertising networks are receiving an average of 55% of the average media plan, according to new data.
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.
Google has revamped its analytics tools, with free real-time data and a new system for enterprise customers called GA Premium, charging $150,000 a year.
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Facebook’s new Open Graph simplifies sharing both online and off. But what if you don’t want your every digital move laid bare? With Facebook already tracking out visits to any site that integrates Facebook, the direction it is heading in is one that many may not want to be a part of. Tunde Cockshott, Creative … [Read more…]
Social media is booming in India, with Facebook and Yahoo leading the way, according to new data.