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Author: Editor

Most marketers say walled gardens are major block to improving first-party data

October 19, 2018

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

Ads, News, Social advertising, agencies, brands, content, Europe

Consumers to spend nearly £2.5bn in online purchases on Black Friday

October 18, 2018

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research.

E-commerce Amazon, brands, Christmas, ecommerce, retail

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

Ads, Mobile, News agencies, brands, demographics, Entertainment, technology

Education trends: Digital skills gap ‘still a threat to UK growth’

October 18, 2018

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to new research.

Ads, Content, News government, technology, UK

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Content, Mobile, News, Regulation, Search Android, apps, email, Europe, global

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

Ads, E-commerce, Search Amazon, brands, Europe, Facebook, Germany

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Content, Mobile, News, Social apps, brands, content, digital marketing, Entertainment

Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Ads, Content, News, Search brands, content, ecommerce, Google, images

Consumers ‘comfortable with AI in exchange for a better experience’

October 17, 2018

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

Uncategorized brands, content, email, marketing, media

Pinterest makes pins more shoppable with real-time pricing and upselling

October 17, 2018

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

E-commerce, Social brands, Search
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