Editor, Author at Netimperative

UK brands ‘need to speed up’ investment in AI

November 1, 2018

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

October 31, 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

Facebook user numbers and profits grow despite security costs

October 31, 2018

Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

The future is female: Younger people prefer assistance from women’s voices

October 31, 2018

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

UK skills gap: Sector vacancies outweigh student enrolments

October 31, 2018

With continuous demand for skilled employees in some of the country’s highest growth sectors, the UK skills gap is a major and well-publicised crisis that, according to a report by Open University, costs the country more than £2bn a year.

Search data reveals growing business concerns over Brexit

October 30, 2018

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

CMOs: Poor data management costing millions

October 30, 2018

Inefficient management of customer data is costing organisations millions of pounds each year according to UK CMOs.

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

October 30, 2018

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.

Twitter to ditch ‘likes’ to boost quality of online debate

October 30, 2018

Twitter is planning to remove the ability to “like” tweets in an attempt to improve the quality of debate on the social network.