Author: Editor
Mobile Phones ‘driving 56% of festive online fashion sales’
Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.
Wochit and Getty Images offer creative commercial content to marketers
Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.
Early ‘Blackvember’ campaigns pull Black Friday online spend down
£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.
Social media influence remains high, but shoppers are wary of social commerce
Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]