eBay Advertising drives new BMW online store campaign
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
Author: Editor
Advertisers plan to ramp up audience targeting budgets- survey
Industry confidence in audience targeting is on the rise, with 84.8% of agencies and 76.3% of advertisers currently use audience targeting, according to a new study.
Rapid rise in earnings of digital consultants
It has been the most lucrative quarter on record for consultants operating in the digital sector, according to new data.
‘Virtual House of Commons’ lets public rate and debate political issues
A 21-year-old traffic warden from Birmingham has launched a House of Commons-style debating chamber online, enabling ordinary citizens to voice their views on topical issues in parliamentary fashion.
Playstation Network back online… 26 days after hack
The SonyPlayStation Network is up and running once again, 26 data after it a hacker attack that resulted in the personal details of over 100 million customers being stolen.
Online payments on China: Yahoo and Alibaba try to mend ties
Yahoo and Alibaba Group issued a joint statement on Sunday, as the two companies look to resolve a dispute over a Chinese online payment service.
Chinese web flotation of Jiayuan dating site
The latest major Chinese web property to float on the US stock market is the dating site Jiayuan. Along with US twin Friendfinder, it failed to capture investor confidence with shares losing ground in early trading on Nasdaq last week. New York still seems to be the place for flotation, but have the investors judged … [Read more…]
Half of Smartphone owners ‘now shop online via a mobile device’
50% of Smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine short months, with 11% of Smartphone shoppers now using the device to make a purchase on a weekly basis, according to a new study.
Linking Mobile launches in UK as ‘first global mobile affiliate network’
Linking Mobile a UK-based global mobile affiliate network, has gone live with its first advertiser partners: Groupon, Peugeot and Ghost Telecom.
Google cuts out Microsoft with cloud-based laptop ‘Chromebook’
Google has launched its Chromebook laptop, built “for the web only”, as the internet giant looks to take on Microsoft and Apple in the operating system market.