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Author: Editor

Video ad marketplace SpotXchange expands to UK

June 20, 2011

SpotXchange, a global marketplace of video ad inventory, is further expanding into the United Kingdom and Europe with the appointment of Andrew Moore, a former AOL Advertising (UK) executive, as SpotXchange’s new Managing Director in the UK.

Uncategorized advertising, agencies, AOL, Europe, global

Only 45% of consumers trust their mobile provider- survey

June 17, 2011

Nearly half (45%) of consumers in the UK and the US trust their mobile provider, while only 40 percent trust their mobile providers’ customer communications, according to a new study.

Uncategorized Europe, marketing, UK

Top UK networks unite for ‘mobile wallet’ service

June 17, 2011

Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK.

Mobile, Uncategorized advertising, marketing, music, smartphones

Argos debuts online TV shopping channel

June 17, 2011

Argos has launched its own home shopping channel this week on Sky and online.

Uncategorized brands, UK

Google lets users manage web identity with ‘me on the web’ tool

June 17, 2011

Google has launched a new feature which enables users to manage their own identity on the web as they relate to Google services and search engine results.

Search, Uncategorized Google

Google lets users manage web identity with 'me on the web' tool

June 17, 2011

Google has launched a new feature which enables users to manage their own identity on the web as they relate to Google services and search engine results.

Search, Uncategorized Google

The rise of the ‘connected home’: Are consumers willing to pay for extra services?

June 17, 2011

With more and more household devices becoming connected to the internet, such as energy controls and security systems, are consumers willing to pay the extra costs these systems will entail? New research from Ovum takes a closer look at the home of the future….

Uncategorized broadband, email, France, media, security

US ad network YuMe expands into Europe with London office

June 17, 2011

Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.

Uncategorized advertising, apps, brands, Europe, media

Brands warned against using Facebook to target children

June 17, 2011

Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.

Uncategorized advertising, brands, Facebook, marketing, technology

Peru: Comscore audience research expansion continues

June 17, 2011

Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore.

Uncategorized advertising, agencies, comScore, content, email
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