Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
Author: Editor
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Real-time ad platform AppNexus opens London office
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Google debuts TV and online planning tools in UK
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
Top 10 financial trading brands for search and social media
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
Online advertising revenue: US
Nearly half of the $26 billion US online advertising revenue in 2010 came from search.
Roundtable report: Creatives Warned: “evolve or die”
Experts in video making have warned the creative industries to up their game if they’re to compete in a fast-changing environment that’s being overrun with wannabe filmmakers.
News of the World scandal: New media to benefit as consumers switch to digital?
Emerging new media brands look set to benefit from a growing consumer backlash against ‘traditional’ media outlets in the wake of the NOTW hacking scandal and subsequent closure of the publication, according to research released today by online publisher, Populis.
News of the World closure: Has Murdoch bought TheSunOnSunday.co.uk domain?
Shock news that the News of the World is to close on Sunday after the phone hacking scandal has sparked rumours of a swift online and print replacement, as a mystery buyer snaps up the domain name for ‘TheSunOnSunday.co.uk’.
Facebook ties with Skype for video chat
Facebook has integrated Skype video calls into its system, as the social network looks to expand its reach across new platforms.